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Monday, December 2, 2013

Companies Need to Assume Risk Mitigation for Marketing and SEO

A lot of companies that come to me are getting ripped off by shady outsourced SEO Companies. My customers come to me because of companies that don't know what they are doing. There are SEO people that don't know about any of the algorithm updates with Penguin, Panda or Hummingbird and put your social media, local and SEO ranking factors.

You can't get just anyone to do your SEO anymore and 2008 SEO doesn't work. It really has to be someone who knows what they are doing.

Doing it your self is not easy to do anymore. It takes extreme research and knowledge at a higher level of education. The barrier for entry for SEO has gone from 7th grade to at least a masters degree. That's the level of research it takes to be above the game or competitors. It isn't how clever you tweak meta tags, it takes a lot more.

There are good SEO companies out there. It's just harder to find. You have to take responsibility for your risk mitigation. It's like to going to a classy restaurant that the food just isn't good.

Get a knowledgeable SEO Company to do a full website analysis that knows what the latest guidelines are.

Google's Manual Action Penalty: Image Mismatch

There is a new Google manual action Penalty named "Image Mismatch"

What this new penalty from Google does is checks to see if the image on your web page matches what is shown in Google Image search results. It is a form of "Cloaking" but is not mentioned by Google as such, but it is. It is when "your site's images may be displaying differently on Google's search results pages. than they are when view on your site."

How to handle this if you receive a notification

1) Be sure that the images that your site displays are the same as what they are in Google's images results search engine. 2) Make sure that you've corrected the images and that they are exactly identical when they are viewed either on your site and in Google's results and then request reconsideration from Google to get it wiped out.

The reason Google is doing this is to give the best search results possible and this is just one more step towards a spam free web.

Use Knowem to Secure Your Social Username

Secure your brands username across social media websites.

No More 'Annoyances' on Youtube with Adblock Plus

The new Adblock Plus allows you to disable those annoying Youtube functions like the new commenting system, thumbnails and annotations.

If Google Hasn't Detected Spammy Links, Should I Disavow Them?

This is a post about Google's algo Penguin detecting un-natural or spammy links. Matt Cutts goes over what he recommends doing in this case.

How to Improve SEO Rankings with Google Plus

This is a great post on Google+ on how to improve your SEO rankings on Google Plus.

Everything About Google Hummingbird

Google Hummingbird

All about the new Google Hummingbird Algorithm

Google's new search algorithm sorts through all search queries and comes back with answers. The name is "Hummingbird" and what I can tell so far is below.

What is a search engine algorithm?

This is technical terminology for the way that Google can sort through billions of pages with other information to return the best possible answers based on those rules.

What is Hummingbird

Google says that it is a completely new algo written from scratch to return better search results to the searcher.

Is the "PageRank" algorithm dead?

It is not. From what I understand Google does look at PageRank but just not sure how much.

Conversational Search Algorithm

People are speaking searches with mobile technology that they are asking questions to get answers rather than typing in keywords and keyword phrases. Think of it as searching in a conversation.

Does Hummingbird Understand the Words

Yes and No. A new saying is "Things not Strings". Hummingbird is better at knowing what words mean and in what context they should be used.

Are Television Stations Using Web Trends for Programming?

With the recent and sudden death of 'Fast and Furious' actor Paul Walker caused quite a buzz on the internet and social media sites like Google+ and Facebook. I found out how television programming is made. They use web trends in their programming.

LBOTD: The Complex, Santa Monica Blvd.

LBOTD: The Complex

We select them for the great things that they are doing in the community

Read more about our "Local Business of-the-Day" here.