Using 301 Redirects to Get Link Juice from 404 Not Found Pages

Here is a way to get some link juice that you can direct to live pages that will help your ranking.

You could loose a lot of rank or link juice when a page is removed from your website. If you don't remove it properly you will end up with Google reporting to Webmaster Tools that you have "404 Not Found" errors. You could find this under Health > Crawl Errors.

What you want to do is to edit the .htaccess file in the root of your host to either 301 Permanent Redirect all of the old URL's to the new URL's. Go to the robots.txt file on the root as well and add the instructions not to crawl those particular url's or block them from being crawled.

What this does:

The 301 Permanent Redirect passes any rank or PR from the old page to the new page and deletes it from Google's index. The 302 Temporary Redirect passes any rank or PR to the new page but your telling Google that at some point you are going to redirect it back to the old one and doesn't remove or delete it from Google's index.

So you want to make sure you are blocking old URL's and redirecting them either with 301 or 302 Redirects and get that link juice pointed to live pages that are relevant to the old one.

Google SEO: Penguin and Panda Causing Problems with Small Businesses

We get calls for many google seo problems and recently many websites that have ranked well are being hit hard by Panda and Penguin and has internet marketing companies .

When Steve Martin, Director of SEO, called in the request for more resources to repair the amount of calls we received. We assigned 10 additional staff to assist with the amount of calls we have been receiving. We estimate that 1000's of local business web sites were hit by Google's latest algorithm changes.

Our lead developer has been busy with overseeing and working day and night to figure out all of the solutions. "I haven't seen this type of problem like this in years, Thankfully with our years of doing this we can now identify and repair these problems and we're looking at one to two months to get businesses back on track depending how severe penalties are".

So, rest assure, after a strategic web audit we are to determine the best and cost effective way of handling your issue to get the phone ringing again.

Responsive Web Design: Is Your Website Mobile Ready?

The old way of having a mobile website was to have a version for mobile and a desktop version but it ended up being in "violation" for duplicate content. Recently they have solved that problem. The great solution to that problem is called "responsive web design". Responsive meaning that instead of different versions of your site depending on the browser sites are now built to recognize the screen resolution and adjust the css and not duplicate the content.

LA SEO offers many platforms in responsive web design for Magento, Wordpress and Joomla. Ask us about any interest in having a custom responsive website for mobile users and see your click through's rise.