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Sunday, September 29, 2013

How Will Google's Newest Algorithm Hummingbird Affect Content



Google announced officially that the newest algorithm to affect your website since 2010 was released last month. Though it may just be a new overhaul for search results but it's all part of an evolution that Google is has been taking to combat web spam.

SEE RELATED: Panda and Penguin

If you've seen there recent commercials you'll notice that they want to be the leader as the source for quality content and information on the web. Google has been taking bold moves in using intelligence you don't even know you need and being an important part of your life.

So, what does this mean for content marketers? You need these 3 things below for the new age of search marketing.

Content that Satisfies User Intent

Probably the most important part of the future of marketing. Satisfying the users search is what Google is moving towards. It's very hard to spam user intent. That's why social signals are getting more and more used by Google over linking.

So, when a user searches a query Google looks at if the user clicks from the SERPS to your site and tracks if the user clicks back to the results and to another webpage for information. Google wants the user to be satisfied that they found the content and were satisfied. Google is stating the importance of user intent over keyword based interpretations.

Content Needs to Be Rich

Content needs to be rich and engage with the user keeping them on your site longer. Google needs to see that the user found the most relevant and best content for the user query. Although Google looks at good content as a main ranking factor but you also need a well-designed site as well. So create the richest content and update the design of your site to stand out from your competition.

Authorship Does Matter

With content being the focus of the latest Hummingbird update content ownership or authorship will become more and more important for authors of rich media. Giving credit to the author through Google Authorship is the main goal. The effects of authorship are just starting to be realized and with more to come make sure you setup Google Authorship as part of your marketing campaigns for your company. So the it is clear that Google Plus will be a big part of website marketing in the future.

Photo Credit: NY Times

The Tears of Microsoft CEO Steve Ballmer As He Bids Farewell

Microsoft company CEO Steve Ballmer is stepping down after 33 years of fans and critics for his onstage antics. Ballmer isn't due to leave Microsoft for several months bid his farewell to employees that was captured in a video reveals passion and love he has for the company. In a statement along with the news of his retirement, Ballmer stated, "There is never a perfect time for this type of transition, but now is the right time … My original thoughts on timing would have had my retirement happen in the middle of our company's transformation to a devices and services company. We need a CEO who will be here longer term for this new direction." What do you think of Ballmer's stepping down? Chime in by adding comments, below.

Sunday, September 22, 2013

How to Enable the Tabbed Gmail Inbox

See How to Turn on the Tabbed Feature in Gmail

A step-by-step on how to turn on the new Gmail feature for a "Tabbed Inbox" to separate your email by tabs. If you need to know how to do this continue to read below.

Step 1: In your favorite browser go to Gmail and login with the account you want to configure.

Step 2: Click the Cog or Settings icon in the upper right side of the dashboard. This is where you also configure the layout and other theme options.

Step 3: Click the Configure Inbox option approximately halfway down the available option list.

NOTE: If you aren't able to see the cog or settings button, logout and then log back in.

Step 4: Google allows 5 tabs to be setup on the inbox dashboard by default. The popup will offer the ability to select the tabs you desire before selecting Save to move on.

Step 5: A new screen overlaying the page will appear and it will provide a little information about the new setup. Select the Okay button to continue to the email dashboard and see the new tabs.

This will help to keep your mail organized especially if you have a lot of email accounts forwarding to your Gmail.

Google Confirms Social Sharing as Quality Ranking Signals

Notes from John Mueller +Hangout July 5th

+John Meuller of Google says, "We need recommendations, shares for signals other than links for trusted ranking factors."
John said you need to make your content recommendable and provide users an easy way to +1, share and like your content. It's not +1's or likes that boost your rank, it is the "act of sharing" that boosts your ranking. That real life interaction that Google counts as a quality ranking signal. Make sure that it's easy to copy and past URL and that you use shortened, or bitly style url's, as well. Speculation is that Google is tracking through and aggregating through chrome which could include mining gmail for sharing links and mentions. More information is coming out about this. When you share content or a link to content make sure to bitly those links as well. Any manual links should be "rel=nofollow" as well.
In short "Remove all barriers to share", said John Mueller. Another bombshell "Yes social will help you rank, +1 likes and shares." also "You need a good profile, it's not a matter of buying links anymore. The algorithms are more advanced than that. You need interaction with users on social media. Google will be changing their guidelines soon because of this."
Give incentives to your visitors or ask to get a share, like or plus 1. Use a "call to action" to get shares and likes. Whereas you cannot ask for links, you could ask for shares so take advantage of that with a popup or some type of arrow pointing to it.
This is very important for ranking in 2013 and 2014. If you want to be successful in the future with your marketing endeavors, depend on your social profile on the big 4 (Google Plus, Facebook, Twitter and LinkedIn) to be the difference in smashing your competitors.